SCAN COMPLETE

thepillar.io

πŸ”₯ Website Scan Β· Score 90/100

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90
/100

Pretty solid. Minor tweaks needed.

Load Time
6.39s
HTML Size
674KB
Scripts
0
external
Images
1
Links
0
ux
100
/100
aeo
100
/100
geo
100
/100
seo
100
/100
ssl
100
/100
sxo
60
/100
llmo
100
/100
trust
100
/100
images
100
/100
mobile
100
/100
schema
100
/100
privacy
100
/100
security
100
/100
thirdParty
100
/100
performance
66
/100
seoEssentials
100
/100
performanceDeep
85
/100

The Roast πŸ”₯

πŸ”₯

Your tower of strangers still loads slower than the strangers bother to stay.

⏰

66/100 performance. Mediocre is not a strategy.

πŸ‹οΈ

6.4s to show main content? Users are leaving before they even see your page.

⏸️

349ms of blocked main thread. Time to put that JS on a diet.

πŸ€–

Performance score of 66 is the only weak link in an otherwise perfect audit β€” and it's almost certainly caused by the 9+ blocking Next.js chunks loaded in the first 2000 chars of HTML, including a preloaded webpack runtime with `fetchPriority="low"` (a contradictory hint that suggests the team doesn't understand what it's for).

πŸ€–

Four separate CSS files (`00ace81036d94018.css`, `bf4ab13f934ecb77.css`, `573174a92335cf79.css`, `0d9231a273a2a252.css`) loaded in the head is a code-splitting red flag β€” for a single-page tower experience, this is either over-engineered component-level CSS or a build config that never got cleaned up.

πŸ€–

The concept is genuinely clever and the copy is sharp ('send the link so your friends move in above you' is a strong viral loop), but the H1 'One floor each: the tower people build together' is flatter than the meta description β€” the meta does more marketing work than the page headline, which is backwards.

πŸ€–

No CMS is listed, which is fine for a real-time UGC tower, but the HTML snippet shows zero rendered tower content in the initial payload β€” everything is hydrated client-side from JS chunks. That means the 'tallest tower on the internet' is invisible to crawlers and to anyone on a slow connection until ~9 scripts execute.

πŸ€–

Perfect 100s across SEO, Accessibility, and Best Practices are suspicious for a Next.js app with this many chunks β€” Lighthouse often over-credits SSR'd Next.js pages on a11y when interactive states (floor builder, sign modal, share flow) aren't exercised. Don't trust the 100; test the actual floor-creation flow with a screen reader.

The Fix πŸ› οΈ

Optimize JavaScript delivery
Improve server response time
Kill the `fetchPriority="low"` on the webpack preload and audit the 9 JS chunks: merge `1255`, `2619`, `3505`, `409`, `7210`, and `5182` into a single vendor bundle or move non-critical ones (analytics, share widgets, floor editor) behind dynamic `import()` triggered on user interaction. Target <5 chunks on first paint.
Consolidate the four CSS files into one critical stylesheet and defer the rest. If they're route/component-scoped, verify that the tower page actually needs all four β€” 4 render-blocking CSS requests for a single hero view is indefensible.
Server-render (or at minimum stream) the top N floors of the tower in the initial HTML so the product's core value prop β€” 'look how tall this is' β€” is visible in the first paint and indexable by Google. Right now the SEO 100 is scoring a page that shows nothing.
Rewrite the H1 to match the meta's energy: something like 'Build a floor. Sign it. Watch strangers stack the tallest tower on the internet.' The current H1 is a Wikipedia caption, not a hook.
Run a real-device test of the floor-builder and share flow with VoiceOver/TalkBack and keyboard-only nav before trusting the 100 a11y score β€” dynamic modals, canvas-based floor rendering, and sign-name inputs are the usual suspects that Lighthouse never touches.

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AI Deep Analysis πŸ€–AI

AI Summary

A genuinely fun viral concept wrapped in a Next.js bundle that loads like it's shipping a CMS it doesn't have β€” perfect scores everywhere except the one metric users actually feel.

Overall Quality:74/100

πŸ” Key Insights

β€’Performance score of 66 is the only weak link in an otherwise perfect audit β€” and it's almost certainly caused by the 9+ blocking Next.js chunks loaded in the first 2000 chars of HTML, including a preloaded webpack runtime with `fetchPriority="low"` (a contradictory hint that suggests the team doesn't understand what it's for).
β€’Four separate CSS files (`00ace81036d94018.css`, `bf4ab13f934ecb77.css`, `573174a92335cf79.css`, `0d9231a273a2a252.css`) loaded in the head is a code-splitting red flag β€” for a single-page tower experience, this is either over-engineered component-level CSS or a build config that never got cleaned up.
β€’The concept is genuinely clever and the copy is sharp ('send the link so your friends move in above you' is a strong viral loop), but the H1 'One floor each: the tower people build together' is flatter than the meta description β€” the meta does more marketing work than the page headline, which is backwards.
β€’No CMS is listed, which is fine for a real-time UGC tower, but the HTML snippet shows zero rendered tower content in the initial payload β€” everything is hydrated client-side from JS chunks. That means the 'tallest tower on the internet' is invisible to crawlers and to anyone on a slow connection until ~9 scripts execute.
β€’Perfect 100s across SEO, Accessibility, and Best Practices are suspicious for a Next.js app with this many chunks β€” Lighthouse often over-credits SSR'd Next.js pages on a11y when interactive states (floor builder, sign modal, share flow) aren't exercised. Don't trust the 100; test the actual floor-creation flow with a screen reader.

πŸ’‘ AI Recommendations

1.Kill the `fetchPriority="low"` on the webpack preload and audit the 9 JS chunks: merge `1255`, `2619`, `3505`, `409`, `7210`, and `5182` into a single vendor bundle or move non-critical ones (analytics, share widgets, floor editor) behind dynamic `import()` triggered on user interaction. Target <5 chunks on first paint.
2.Consolidate the four CSS files into one critical stylesheet and defer the rest. If they're route/component-scoped, verify that the tower page actually needs all four β€” 4 render-blocking CSS requests for a single hero view is indefensible.
3.Server-render (or at minimum stream) the top N floors of the tower in the initial HTML so the product's core value prop β€” 'look how tall this is' β€” is visible in the first paint and indexable by Google. Right now the SEO 100 is scoring a page that shows nothing.
4.Rewrite the H1 to match the meta's energy: something like 'Build a floor. Sign it. Watch strangers stack the tallest tower on the internet.' The current H1 is a Wikipedia caption, not a hook.
5.Run a real-device test of the floor-builder and share flow with VoiceOver/TalkBack and keyboard-only nav before trusting the 100 a11y score β€” dynamic modals, canvas-based floor rendering, and sign-name inputs are the usual suspects that Lighthouse never touches.
Generated by DeepSeek AI β€’ Extended reasoning mode

Tech Stack πŸ’»

Framework
Next.js
CDN
Cloudflare
Server
cloudflare
Analytics
Google Analytics

Security Analysis πŸ”’

Security Grade
A
Security Score
100/100

Social Media πŸ“±

Social Sharing Score
100/100
Status
βœ… Good
βœ…
OG Title
βœ…
OG Description
βœ…
OG Image
βœ…
Twitter Card

Image Optimization πŸ–ΌοΈ

Total Images
1
Missing Alt
0
Unoptimized
1
Score
100/100
WebP
1
PNG
0
JPG
0
GIF
0
SVG
0
Other
0

SSL/TLS Security πŸ”

HTTPS
βœ…
Mixed Content
βœ…
HTTP Redirect
βœ…
Grade
A

SEO Essentials 🎯

βœ…
Sitemap
βœ…
Robots.txt
βœ…
Canonical
βœ…
Meta Desc
Title Length
54 chars
H1 Count
1
SEO Score
100/100

Structured Data πŸ“Š

Has Schema
βœ…
Items Found
4
Score
100/100
Types:
OrganizationWebSiteVideoGameFAQPage

Performance Deep Dive ⚑

Compression
br
Caching
βœ…
Total Resources
18
Score
85/100
Scripts: 13 | Styles: 4 | Images: 1

Third-Party Scripts πŸ“¦

Total Scripts
1
Tracking
0
Score
100/100
Detected Domains:
static.cloudflareinsights.com

Mobile Responsiveness πŸ“±

Viewport Tag
βœ…
Responsive
βœ…
Touch Friendly
βœ…
Score
100/100

Privacy & GDPR πŸ›‘οΈ

Cookie Notice
βœ…
Privacy Policy
βœ…
Cookie Scripts
0
Compliance Score
100/100

AI Search Readiness πŸ€–

Can ChatGPT, Perplexity and Google AI Overviews read and cite this site? Four scored pillars, all measured from the page.

GEO100/100

Generative Engine Optimization - can AI crawlers read you

  • βœ“Content in server HTML - The page delivers ~439 words of readable content in the HTML.
  • βœ“AI search crawlers allowed - robots.txt lets the AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot) read the page.
  • βœ“Valid structured data - 1 valid JSON-LD block(s) with real @types.
  • βœ“Named entity types - Declares types: organization, website, videogame, faqpage.
  • βœ“llms.txt present - Found /llms.txt - a curated map for AI crawlers.
AEO100/100

Answer Engine Optimization - can AI lift a direct answer

  • βœ“Answerable summary up top - The opening paragraph states something quotable.
  • βœ“FAQ / Q&A structure - Has FAQ/Q&A structure AI can quote directly.
  • βœ“Clean heading hierarchy - One H1 and 3 H2 section(s).
LLMO100/100

LLM Optimization - is your brand/entity unambiguous

  • βœ“Organization / Person schema - Declares an Organization/Person entity.
  • βœ“sameAs links - Uses sameAs to link your social/knowledge profiles.
  • βœ“Title / H1 coherence - Title and H1 share the core topic word.
  • βœ“Meta description present - Has a real meta description.
SXO60/100

Search Experience Optimization - does the click land well

  • βœ“Enough content to satisfy intent - About 2009 words of content.
  • βœ•Clear primary action - No obvious primary CTA. A visitor from an AI answer has nowhere to go.
  • βœ“Mobile viewport - Has a mobile viewport meta tag.

πŸ’° WEBSITE VALUE & ROI ANALYSIS

ESTIMATED WEBSITE VALUE
$150,801
per year
FIX COST (AGENCY)
$1,725
~11.5h of work
YOUR SAVINGS
$1,724
vs hiring an agency

βœ“ You save $1,724 vs hiring an agency to find and fix this

πŸ“ˆ TRAFFIC IMPACT ANALYSIS

Current Monthly Traffic
24,166
Value: $60,415/month
Potential After Fixes
24,166
+0 visitors (0% increase)
Monthly Revenue Impact:$0

🎯 KEYWORD PORTFOLIO VALUE

Total Monthly Searches
805,529
Monthly Keyword Value
$12,567
Average CPC
$0.52
Top Value Keywords:
together
12,800 searches/mo Β· $1.30 CPC
$499/mo
app
15,360 searches/mo Β· $0.50 CPC
$230/mo
internet
15,360 searches/mo Β· $0.50 CPC
$230/mo
floor
12,800 searches/mo Β· $0.50 CPC
$192/mo
https
12,800 searches/mo Β· $0.50 CPC
$192/mo

πŸ’Ž DOMAIN ASSET VALUE

Estimated Domain Value
$1,690
TLD Premium
.io (1.3x)
Brandability
10/10
Value Factors:
Premium .io TLD (+30%)Highly brandableClean, professional name
Market Estimate:
$1,183 - $2,535 (based on domain metrics)

✍️ CONTENT PORTFOLIO VALUE

Total Content Value
$8,190
Estimated Word Count
42,000
Quality Score
10/10
Professional Writing Cost
$6,300
@ $0.15/word
SEO Optimization Premium
+$1,890
Content Breakdown:
Homepage & Core Pages (8)$720
Blog Posts & Articles (30)$5,400

🎨 DESIGN & UX VALUE

Total Design Value
$20,000
Design Type
premium template
4x multiplier
UX Quality Score
9/10
Professional Design Cost
$20,000
Brand Assets:
βœ“Custom Logo
βœ“Color System
βœ“Typography System
βœ“Component Library
Design Factors:
Mobile-optimized responsive designCustom logo and brandingProfessional color systemTypography systemHigh-quality UX design
Responsive Design:βœ“ Yes

πŸ”§ FIX COST BREAKDOWN

2 Critical Issues
~6h @ $150/hr
$900
2 Warning Issues
~3h @ $150/hr
$450
5 Info Issues
~2.5h @ $150/hr
$375
Total Agency Cost
Developer: $1,150
$1,725
RoastWeb:from $1 per scan

Estimates based on industry averages and website analysis. Actual values may vary based on your specific market, competition, content depth, and implementation quality.

Keyword Research & Targeting 🎯

πŸ”‘ Primary Keywords Detected

Keywords extracted from your page content with live search metrics from DataForSEO

KeywordMonthly VolumeDifficultyCPCOpportunity
tallest tower internet built76828/100$0.50🎯 EASY WIN
tower internet built strangers76828/100$0.50🎯 EASY WIN
internet built strangers one76828/100$0.50🎯 EASY WIN
one floor tower people64020/100$0.50🎯 EASY WIN
floor tower people build64020/100$0.50🎯 EASY WIN
tower people build together64030/100$1.30🎯 EASY WIN
pillar one floor tower64020/100$0.50🎯 EASY WIN
one floor tower built64020/100$0.50🎯 EASY WIN
floor tower built strangers64020/100$0.50🎯 EASY WIN
built strangers one floor64020/100$0.50🎯 EASY WIN
strangers one floor build64020/100$0.50🎯 EASY WIN
build floor sign send64020/100$0.50🎯 EASY WIN
floor sign send link64020/100$0.50🎯 EASY WIN
sign send link friends64020/100$0.50🎯 EASY WIN
send link friends move64020/100$0.50🎯 EASY WIN
url https thepillar description64020/100$0.50🎯 EASY WIN
tallest tower internet2,30443/100$0.50HIGH
tower internet built2,30443/100$0.50HIGH
internet built strangers2,30443/100$0.50HIGH
type organization name1,92035/100$0.50HIGH
one floor tower1,92035/100$0.50HIGH
floor tower people1,92035/100$0.50HIGH
tower people build1,92035/100$0.50HIGH
people build together1,92045/100$1.30HIGH
pillar one floor1,92035/100$0.50HIGH
floor tower built1,92035/100$0.50HIGH
tower built strangers1,92035/100$0.50HIGH
built strangers one1,92035/100$0.50HIGH
strangers one floor1,92035/100$0.50HIGH
one floor build1,92035/100$0.50HIGH
build floor sign1,92035/100$0.50HIGH
floor sign send1,92035/100$0.50HIGH
sign send link1,92035/100$0.50HIGH
send link friends1,92035/100$0.50HIGH
link friends move1,92035/100$0.50HIGH
url https thepillar1,92035/100$0.50HIGH
https thepillar description1,92035/100$0.50HIGH
app15,36085/100$0.50MEDIUM
internet15,36073/100$0.50MEDIUM
floor12,80065/100$0.50MEDIUM
https12,80065/100$0.50MEDIUM
one12,80065/100$0.50MEDIUM
tower12,80065/100$0.50MEDIUM
type12,80065/100$0.50MEDIUM
name12,80065/100$0.50MEDIUM
organization12,80065/100$0.50MEDIUM
url12,80065/100$0.50MEDIUM
build12,80065/100$0.50MEDIUM
pillar12,80065/100$0.50MEDIUM
thepillar12,80065/100$0.50MEDIUM
com12,80065/100$0.50MEDIUM
built12,80065/100$0.50MEDIUM
strangers12,80065/100$0.50MEDIUM
people12,80065/100$0.50MEDIUM
together12,80075/100$1.30MEDIUM
tallest12,80065/100$0.50MEDIUM
sign12,80065/100$0.50MEDIUM
send12,80065/100$0.50MEDIUM
link12,80065/100$0.50MEDIUM
friends12,80065/100$0.50MEDIUM
move12,80065/100$0.50MEDIUM
description12,80065/100$0.50MEDIUM
browser12,80065/100$0.50MEDIUM
extensionsmarket12,80065/100$0.50MEDIUM
game12,80065/100$0.50MEDIUM
advertising12,80065/100$0.50MEDIUM
marketplace12,80065/100$0.50MEDIUM
open-world12,80065/100$0.50MEDIUM
window12,80065/100$0.50MEDIUM
licensed12,80065/100$0.50MEDIUM
pane12,80065/100$0.50MEDIUM
city10,24055/100$0.50MEDIUM
app type5,76070/100$0.50MEDIUM
tower internet5,76058/100$0.50MEDIUM
internet built5,76058/100$0.50MEDIUM
one floor4,80050/100$0.50MEDIUM
url https4,80050/100$0.50MEDIUM
type organization4,80050/100$0.50MEDIUM
organization name4,80050/100$0.50MEDIUM
floor tower4,80050/100$0.50MEDIUM
https thepillar4,80050/100$0.50MEDIUM
built strangers4,80050/100$0.50MEDIUM
tower people4,80050/100$0.50MEDIUM
people build4,80050/100$0.50MEDIUM
build together4,80060/100$1.30MEDIUM
pillar one4,80050/100$0.50MEDIUM
tower built4,80050/100$0.50MEDIUM
tallest tower4,80050/100$0.50MEDIUM
strangers one4,80050/100$0.50MEDIUM
floor build4,80050/100$0.50MEDIUM
floor sign4,80050/100$0.50MEDIUM
sign send4,80050/100$0.50MEDIUM
send link4,80050/100$0.50MEDIUM
link friends4,80050/100$0.50MEDIUM
friends move4,80050/100$0.50MEDIUM
thepillar description4,80050/100$0.50MEDIUM
extensionsmarket com4,80050/100$0.50MEDIUM
com type4,80050/100$0.50MEDIUM
app type organization2,30455/100$0.50MEDIUM
app type organization name76840/100$0.50MEDIUM

πŸ€– AI-Suggested Keyword OpportunitiesAI-POWERED

Related keywords you should target but aren't currently using - suggested by Claude AI

Suggested KeywordMonthly VolumeDifficultyCPCOpportunity
β†’ online city game1,84333/100$0.50🎯 EASY WIN
β†’ virtual city builder1,53625/100$0.50🎯 EASY WIN
β†’ multiplayer city builder1,53625/100$0.50🎯 EASY WIN
β†’ collaborative city building1,53625/100$0.50🎯 EASY WIN
β†’ creative city games1,53625/100$0.50🎯 EASY WIN
β†’ virtual city platform1,53625/100$0.50🎯 EASY WIN
β†’ city floor building1,53625/100$0.50🎯 EASY WIN
β†’ online tower construction game76828/100$0.50🎯 EASY WIN
β†’ 3D tower builder online76828/100$0.50🎯 EASY WIN
β†’ web based tower game76828/100$0.50🎯 EASY WIN
β†’ 3D building game online76828/100$0.50🎯 EASY WIN
β†’ collaborative tower building game64020/100$0.50🎯 EASY WIN
β†’ browser based tower game64020/100$0.50🎯 EASY WIN
β†’ tower building community game64020/100$0.50🎯 EASY WIN
β†’ tower game with friends64020/100$0.50🎯 EASY WIN
β†’ social tower building platform64020/100$0.50🎯 EASY WIN
β†’ tower floor design game64020/100$0.50🎯 EASY WIN
β†’ building games for adults64020/100$0.50🎯 EASY WIN
β†’ game with link sharing64020/100$0.50🎯 EASY WIN
β†’ online real estate game61418/100$0.50🎯 EASY WIN
β†’ virtual real estate tower51210/100$0.50🎯 EASY WIN
β†’ 3D city building game51210/100$0.50🎯 EASY WIN
β†’ open world city game51210/100$0.50🎯 EASY WIN
β†’ city building browser game51210/100$0.50🎯 EASY WIN
β†’ tower and city game51210/100$0.50🎯 EASY WIN
β†’ virtual real estate game51210/100$0.50🎯 EASY WIN
β†’ internet tower challenge2,30443/100$0.50HIGH
β†’ collaborative online games2,30443/100$0.50HIGH
β†’ online collaborative building2,30443/100$0.50HIGH
β†’ creative online games2,30443/100$0.50HIGH
β†’ online tower simulator2,30443/100$0.50HIGH
β†’ internet community games2,30443/100$0.50HIGH
β†’ collaborative internet games2,30443/100$0.50HIGH
β†’ online floor building2,30443/100$0.50HIGH
β†’ online tower marketplace2,30443/100$0.50HIGH
β†’ internet sensation games2,30443/100$0.50HIGH
β†’ trending online games2,30443/100$0.50HIGH
β†’ unique online games2,30443/100$0.50HIGH
β†’ experimental games online2,30443/100$0.50HIGH
β†’ artistic internet games2,30443/100$0.50HIGH
β†’ multiplayer tower builder1,92035/100$0.50HIGH
β†’ crowdsourced tower building1,92035/100$0.50HIGH
β†’ virtual tower creator1,92035/100$0.50HIGH
β†’ interactive tower building1,92035/100$0.50HIGH
β†’ community tower project1,92035/100$0.50HIGH
β†’ tower building competition1,92035/100$0.50HIGH
β†’ creative tower games1,92035/100$0.50HIGH
β†’ tower stacking game1,92035/100$0.50HIGH
β†’ multiplayer building game1,92035/100$0.50HIGH
β†’ virtual construction game1,92035/100$0.50HIGH
β†’ tower floor customization1,92035/100$0.50HIGH
β†’ social building games1,92035/100$0.50HIGH
β†’ tower challenge game1,92035/100$0.50HIGH
β†’ collaborative architecture game1,92035/100$0.50HIGH
β†’ virtual skyscraper builder1,92035/100$0.50HIGH
β†’ tower game community1,92035/100$0.50HIGH
β†’ floor building challenge1,92035/100$0.50HIGH
β†’ creative collaboration game1,92035/100$0.50HIGH
β†’ tower art project1,92035/100$0.50HIGH
β†’ viral tower game1,92035/100$0.50HIGH
β†’ tower building platform1,92035/100$0.50HIGH
β†’ multiplayer creative game1,92035/100$0.50HIGH
β†’ tower floor contest1,92035/100$0.50HIGH
β†’ innovative tower games1,92035/100$0.50HIGH
β†’ tower themed games1,92035/100$0.50HIGH
β†’ virtual tower challenge1,92035/100$0.50HIGH
β†’ tower construction simulator1,92035/100$0.50HIGH
β†’ creative tower challenge1,92035/100$0.50HIGH
β†’ community art tower1,92035/100$0.50HIGH
β†’ tower game mechanics1,92035/100$0.50HIGH
β†’ interactive building platform1,92035/100$0.50HIGH
β†’ tower floor auction1,92035/100$0.50HIGH
β†’ tower window marketplace1,92035/100$0.50HIGH
β†’ browser tower game1,92035/100$0.50HIGH
β†’ tower based game1,92035/100$0.50HIGH
β†’ collaborative design game1,92035/100$0.50HIGH
β†’ tower building strategy1,92035/100$0.50HIGH
β†’ floor design challenge1,92035/100$0.50HIGH
β†’ tower advertising game1,92035/100$0.50HIGH
β†’ virtual window ads1,92035/100$0.50HIGH
β†’ tower window licensing1,92035/100$0.50HIGH
β†’ urban planning game1,92035/100$0.50HIGH
β†’ virtual property auction1,92035/100$0.50HIGH
β†’ advertising game platform1,92035/100$0.50HIGH
β†’ interactive ad platform1,92035/100$0.50HIGH
β†’ ad space game1,92035/100$0.50HIGH
β†’ creative advertising game1,92035/100$0.50HIGH
β†’ tower monetization game1,92035/100$0.50HIGH
β†’ browser game community1,92035/100$0.50HIGH
β†’ viral browser games1,92035/100$0.50HIGH
β†’ cool browser games1,92035/100$0.50HIGH
β†’ indie browser games1,92035/100$0.50HIGH
β†’ social media games1,92035/100$0.50HIGH
β†’ viral game mechanics1,92035/100$0.50HIGH
β†’ tower gaming experience1,92035/100$0.50HIGH
β†’ immersive tower game1,92035/100$0.50HIGH
β†’ shareable games4,80050/100$0.50MEDIUM
β†’ digital property game2,30455/100$0.50MEDIUM
β†’ digital window ads2,30455/100$0.50MEDIUM

πŸ“Š Keyword Strategy Recommendations

  • Focus on high-opportunity keywords (green badges) for quick ranking wins
  • Low difficulty (<40) keywords are easier to rank for in 3-6 months
  • High CPC indicates commercial intent - these keywords drive conversions
  • Create dedicated landing pages optimized for your primary keywords
  • Use these keywords in your title tags, H1s, and meta descriptions

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