thepillar.io
Scanned on
Pretty solid. Minor tweaks needed.
The Roast π₯
Your tower of strangers still loads slower than the strangers bother to stay.
66/100 performance. Mediocre is not a strategy.
6.4s to show main content? Users are leaving before they even see your page.
349ms of blocked main thread. Time to put that JS on a diet.
Performance score of 66 is the only weak link in an otherwise perfect audit β and it's almost certainly caused by the 9+ blocking Next.js chunks loaded in the first 2000 chars of HTML, including a preloaded webpack runtime with `fetchPriority="low"` (a contradictory hint that suggests the team doesn't understand what it's for).
Four separate CSS files (`00ace81036d94018.css`, `bf4ab13f934ecb77.css`, `573174a92335cf79.css`, `0d9231a273a2a252.css`) loaded in the head is a code-splitting red flag β for a single-page tower experience, this is either over-engineered component-level CSS or a build config that never got cleaned up.
The concept is genuinely clever and the copy is sharp ('send the link so your friends move in above you' is a strong viral loop), but the H1 'One floor each: the tower people build together' is flatter than the meta description β the meta does more marketing work than the page headline, which is backwards.
No CMS is listed, which is fine for a real-time UGC tower, but the HTML snippet shows zero rendered tower content in the initial payload β everything is hydrated client-side from JS chunks. That means the 'tallest tower on the internet' is invisible to crawlers and to anyone on a slow connection until ~9 scripts execute.
Perfect 100s across SEO, Accessibility, and Best Practices are suspicious for a Next.js app with this many chunks β Lighthouse often over-credits SSR'd Next.js pages on a11y when interactive states (floor builder, sign modal, share flow) aren't exercised. Don't trust the 100; test the actual floor-creation flow with a screen reader.
The Fix π οΈ
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AI Deep Analysis π€AI
A genuinely fun viral concept wrapped in a Next.js bundle that loads like it's shipping a CMS it doesn't have β perfect scores everywhere except the one metric users actually feel.
π Key Insights
π‘ AI Recommendations
Tech Stack π»
Security Analysis π
Social Media π±
Image Optimization πΌοΈ
SSL/TLS Security π
SEO Essentials π―
Structured Data π
Performance Deep Dive β‘
Third-Party Scripts π¦
Mobile Responsiveness π±
Privacy & GDPR π‘οΈ
AI Search Readiness π€
Can ChatGPT, Perplexity and Google AI Overviews read and cite this site? Four scored pillars, all measured from the page.
Generative Engine Optimization - can AI crawlers read you
- βContent in server HTML - The page delivers ~439 words of readable content in the HTML.
- βAI search crawlers allowed - robots.txt lets the AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot) read the page.
- βValid structured data - 1 valid JSON-LD block(s) with real @types.
- βNamed entity types - Declares types: organization, website, videogame, faqpage.
- βllms.txt present - Found /llms.txt - a curated map for AI crawlers.
Answer Engine Optimization - can AI lift a direct answer
- βAnswerable summary up top - The opening paragraph states something quotable.
- βFAQ / Q&A structure - Has FAQ/Q&A structure AI can quote directly.
- βClean heading hierarchy - One H1 and 3 H2 section(s).
LLM Optimization - is your brand/entity unambiguous
- βOrganization / Person schema - Declares an Organization/Person entity.
- βsameAs links - Uses sameAs to link your social/knowledge profiles.
- βTitle / H1 coherence - Title and H1 share the core topic word.
- βMeta description present - Has a real meta description.
Search Experience Optimization - does the click land well
- βEnough content to satisfy intent - About 2009 words of content.
- βClear primary action - No obvious primary CTA. A visitor from an AI answer has nowhere to go.
- βMobile viewport - Has a mobile viewport meta tag.
π° WEBSITE VALUE & ROI ANALYSIS
β You save $1,724 vs hiring an agency to find and fix this
π TRAFFIC IMPACT ANALYSIS
π― KEYWORD PORTFOLIO VALUE
π DOMAIN ASSET VALUE
βοΈ CONTENT PORTFOLIO VALUE
π¨ DESIGN & UX VALUE
π§ FIX COST BREAKDOWN
Estimates based on industry averages and website analysis. Actual values may vary based on your specific market, competition, content depth, and implementation quality.
Keyword Research & Targeting π―
π Primary Keywords Detected
Keywords extracted from your page content with live search metrics from DataForSEO
| Keyword | Monthly Volume | Difficulty | CPC | Opportunity |
|---|---|---|---|---|
| tallest tower internet built | 768 | 28/100 | $0.50 | π― EASY WIN |
| tower internet built strangers | 768 | 28/100 | $0.50 | π― EASY WIN |
| internet built strangers one | 768 | 28/100 | $0.50 | π― EASY WIN |
| one floor tower people | 640 | 20/100 | $0.50 | π― EASY WIN |
| floor tower people build | 640 | 20/100 | $0.50 | π― EASY WIN |
| tower people build together | 640 | 30/100 | $1.30 | π― EASY WIN |
| pillar one floor tower | 640 | 20/100 | $0.50 | π― EASY WIN |
| one floor tower built | 640 | 20/100 | $0.50 | π― EASY WIN |
| floor tower built strangers | 640 | 20/100 | $0.50 | π― EASY WIN |
| built strangers one floor | 640 | 20/100 | $0.50 | π― EASY WIN |
| strangers one floor build | 640 | 20/100 | $0.50 | π― EASY WIN |
| build floor sign send | 640 | 20/100 | $0.50 | π― EASY WIN |
| floor sign send link | 640 | 20/100 | $0.50 | π― EASY WIN |
| sign send link friends | 640 | 20/100 | $0.50 | π― EASY WIN |
| send link friends move | 640 | 20/100 | $0.50 | π― EASY WIN |
| url https thepillar description | 640 | 20/100 | $0.50 | π― EASY WIN |
| tallest tower internet | 2,304 | 43/100 | $0.50 | HIGH |
| tower internet built | 2,304 | 43/100 | $0.50 | HIGH |
| internet built strangers | 2,304 | 43/100 | $0.50 | HIGH |
| type organization name | 1,920 | 35/100 | $0.50 | HIGH |
| one floor tower | 1,920 | 35/100 | $0.50 | HIGH |
| floor tower people | 1,920 | 35/100 | $0.50 | HIGH |
| tower people build | 1,920 | 35/100 | $0.50 | HIGH |
| people build together | 1,920 | 45/100 | $1.30 | HIGH |
| pillar one floor | 1,920 | 35/100 | $0.50 | HIGH |
| floor tower built | 1,920 | 35/100 | $0.50 | HIGH |
| tower built strangers | 1,920 | 35/100 | $0.50 | HIGH |
| built strangers one | 1,920 | 35/100 | $0.50 | HIGH |
| strangers one floor | 1,920 | 35/100 | $0.50 | HIGH |
| one floor build | 1,920 | 35/100 | $0.50 | HIGH |
| build floor sign | 1,920 | 35/100 | $0.50 | HIGH |
| floor sign send | 1,920 | 35/100 | $0.50 | HIGH |
| sign send link | 1,920 | 35/100 | $0.50 | HIGH |
| send link friends | 1,920 | 35/100 | $0.50 | HIGH |
| link friends move | 1,920 | 35/100 | $0.50 | HIGH |
| url https thepillar | 1,920 | 35/100 | $0.50 | HIGH |
| https thepillar description | 1,920 | 35/100 | $0.50 | HIGH |
| app | 15,360 | 85/100 | $0.50 | MEDIUM |
| internet | 15,360 | 73/100 | $0.50 | MEDIUM |
| floor | 12,800 | 65/100 | $0.50 | MEDIUM |
| https | 12,800 | 65/100 | $0.50 | MEDIUM |
| one | 12,800 | 65/100 | $0.50 | MEDIUM |
| tower | 12,800 | 65/100 | $0.50 | MEDIUM |
| type | 12,800 | 65/100 | $0.50 | MEDIUM |
| name | 12,800 | 65/100 | $0.50 | MEDIUM |
| organization | 12,800 | 65/100 | $0.50 | MEDIUM |
| url | 12,800 | 65/100 | $0.50 | MEDIUM |
| build | 12,800 | 65/100 | $0.50 | MEDIUM |
| pillar | 12,800 | 65/100 | $0.50 | MEDIUM |
| thepillar | 12,800 | 65/100 | $0.50 | MEDIUM |
| com | 12,800 | 65/100 | $0.50 | MEDIUM |
| built | 12,800 | 65/100 | $0.50 | MEDIUM |
| strangers | 12,800 | 65/100 | $0.50 | MEDIUM |
| people | 12,800 | 65/100 | $0.50 | MEDIUM |
| together | 12,800 | 75/100 | $1.30 | MEDIUM |
| tallest | 12,800 | 65/100 | $0.50 | MEDIUM |
| sign | 12,800 | 65/100 | $0.50 | MEDIUM |
| send | 12,800 | 65/100 | $0.50 | MEDIUM |
| link | 12,800 | 65/100 | $0.50 | MEDIUM |
| friends | 12,800 | 65/100 | $0.50 | MEDIUM |
| move | 12,800 | 65/100 | $0.50 | MEDIUM |
| description | 12,800 | 65/100 | $0.50 | MEDIUM |
| browser | 12,800 | 65/100 | $0.50 | MEDIUM |
| extensionsmarket | 12,800 | 65/100 | $0.50 | MEDIUM |
| game | 12,800 | 65/100 | $0.50 | MEDIUM |
| advertising | 12,800 | 65/100 | $0.50 | MEDIUM |
| marketplace | 12,800 | 65/100 | $0.50 | MEDIUM |
| open-world | 12,800 | 65/100 | $0.50 | MEDIUM |
| window | 12,800 | 65/100 | $0.50 | MEDIUM |
| licensed | 12,800 | 65/100 | $0.50 | MEDIUM |
| pane | 12,800 | 65/100 | $0.50 | MEDIUM |
| city | 10,240 | 55/100 | $0.50 | MEDIUM |
| app type | 5,760 | 70/100 | $0.50 | MEDIUM |
| tower internet | 5,760 | 58/100 | $0.50 | MEDIUM |
| internet built | 5,760 | 58/100 | $0.50 | MEDIUM |
| one floor | 4,800 | 50/100 | $0.50 | MEDIUM |
| url https | 4,800 | 50/100 | $0.50 | MEDIUM |
| type organization | 4,800 | 50/100 | $0.50 | MEDIUM |
| organization name | 4,800 | 50/100 | $0.50 | MEDIUM |
| floor tower | 4,800 | 50/100 | $0.50 | MEDIUM |
| https thepillar | 4,800 | 50/100 | $0.50 | MEDIUM |
| built strangers | 4,800 | 50/100 | $0.50 | MEDIUM |
| tower people | 4,800 | 50/100 | $0.50 | MEDIUM |
| people build | 4,800 | 50/100 | $0.50 | MEDIUM |
| build together | 4,800 | 60/100 | $1.30 | MEDIUM |
| pillar one | 4,800 | 50/100 | $0.50 | MEDIUM |
| tower built | 4,800 | 50/100 | $0.50 | MEDIUM |
| tallest tower | 4,800 | 50/100 | $0.50 | MEDIUM |
| strangers one | 4,800 | 50/100 | $0.50 | MEDIUM |
| floor build | 4,800 | 50/100 | $0.50 | MEDIUM |
| floor sign | 4,800 | 50/100 | $0.50 | MEDIUM |
| sign send | 4,800 | 50/100 | $0.50 | MEDIUM |
| send link | 4,800 | 50/100 | $0.50 | MEDIUM |
| link friends | 4,800 | 50/100 | $0.50 | MEDIUM |
| friends move | 4,800 | 50/100 | $0.50 | MEDIUM |
| thepillar description | 4,800 | 50/100 | $0.50 | MEDIUM |
| extensionsmarket com | 4,800 | 50/100 | $0.50 | MEDIUM |
| com type | 4,800 | 50/100 | $0.50 | MEDIUM |
| app type organization | 2,304 | 55/100 | $0.50 | MEDIUM |
| app type organization name | 768 | 40/100 | $0.50 | MEDIUM |
π€ AI-Suggested Keyword OpportunitiesAI-POWERED
Related keywords you should target but aren't currently using - suggested by Claude AI
| Suggested Keyword | Monthly Volume | Difficulty | CPC | Opportunity |
|---|---|---|---|---|
| β online city game | 1,843 | 33/100 | $0.50 | π― EASY WIN |
| β virtual city builder | 1,536 | 25/100 | $0.50 | π― EASY WIN |
| β multiplayer city builder | 1,536 | 25/100 | $0.50 | π― EASY WIN |
| β collaborative city building | 1,536 | 25/100 | $0.50 | π― EASY WIN |
| β creative city games | 1,536 | 25/100 | $0.50 | π― EASY WIN |
| β virtual city platform | 1,536 | 25/100 | $0.50 | π― EASY WIN |
| β city floor building | 1,536 | 25/100 | $0.50 | π― EASY WIN |
| β online tower construction game | 768 | 28/100 | $0.50 | π― EASY WIN |
| β 3D tower builder online | 768 | 28/100 | $0.50 | π― EASY WIN |
| β web based tower game | 768 | 28/100 | $0.50 | π― EASY WIN |
| β 3D building game online | 768 | 28/100 | $0.50 | π― EASY WIN |
| β collaborative tower building game | 640 | 20/100 | $0.50 | π― EASY WIN |
| β browser based tower game | 640 | 20/100 | $0.50 | π― EASY WIN |
| β tower building community game | 640 | 20/100 | $0.50 | π― EASY WIN |
| β tower game with friends | 640 | 20/100 | $0.50 | π― EASY WIN |
| β social tower building platform | 640 | 20/100 | $0.50 | π― EASY WIN |
| β tower floor design game | 640 | 20/100 | $0.50 | π― EASY WIN |
| β building games for adults | 640 | 20/100 | $0.50 | π― EASY WIN |
| β game with link sharing | 640 | 20/100 | $0.50 | π― EASY WIN |
| β online real estate game | 614 | 18/100 | $0.50 | π― EASY WIN |
| β virtual real estate tower | 512 | 10/100 | $0.50 | π― EASY WIN |
| β 3D city building game | 512 | 10/100 | $0.50 | π― EASY WIN |
| β open world city game | 512 | 10/100 | $0.50 | π― EASY WIN |
| β city building browser game | 512 | 10/100 | $0.50 | π― EASY WIN |
| β tower and city game | 512 | 10/100 | $0.50 | π― EASY WIN |
| β virtual real estate game | 512 | 10/100 | $0.50 | π― EASY WIN |
| β internet tower challenge | 2,304 | 43/100 | $0.50 | HIGH |
| β collaborative online games | 2,304 | 43/100 | $0.50 | HIGH |
| β online collaborative building | 2,304 | 43/100 | $0.50 | HIGH |
| β creative online games | 2,304 | 43/100 | $0.50 | HIGH |
| β online tower simulator | 2,304 | 43/100 | $0.50 | HIGH |
| β internet community games | 2,304 | 43/100 | $0.50 | HIGH |
| β collaborative internet games | 2,304 | 43/100 | $0.50 | HIGH |
| β online floor building | 2,304 | 43/100 | $0.50 | HIGH |
| β online tower marketplace | 2,304 | 43/100 | $0.50 | HIGH |
| β internet sensation games | 2,304 | 43/100 | $0.50 | HIGH |
| β trending online games | 2,304 | 43/100 | $0.50 | HIGH |
| β unique online games | 2,304 | 43/100 | $0.50 | HIGH |
| β experimental games online | 2,304 | 43/100 | $0.50 | HIGH |
| β artistic internet games | 2,304 | 43/100 | $0.50 | HIGH |
| β multiplayer tower builder | 1,920 | 35/100 | $0.50 | HIGH |
| β crowdsourced tower building | 1,920 | 35/100 | $0.50 | HIGH |
| β virtual tower creator | 1,920 | 35/100 | $0.50 | HIGH |
| β interactive tower building | 1,920 | 35/100 | $0.50 | HIGH |
| β community tower project | 1,920 | 35/100 | $0.50 | HIGH |
| β tower building competition | 1,920 | 35/100 | $0.50 | HIGH |
| β creative tower games | 1,920 | 35/100 | $0.50 | HIGH |
| β tower stacking game | 1,920 | 35/100 | $0.50 | HIGH |
| β multiplayer building game | 1,920 | 35/100 | $0.50 | HIGH |
| β virtual construction game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower floor customization | 1,920 | 35/100 | $0.50 | HIGH |
| β social building games | 1,920 | 35/100 | $0.50 | HIGH |
| β tower challenge game | 1,920 | 35/100 | $0.50 | HIGH |
| β collaborative architecture game | 1,920 | 35/100 | $0.50 | HIGH |
| β virtual skyscraper builder | 1,920 | 35/100 | $0.50 | HIGH |
| β tower game community | 1,920 | 35/100 | $0.50 | HIGH |
| β floor building challenge | 1,920 | 35/100 | $0.50 | HIGH |
| β creative collaboration game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower art project | 1,920 | 35/100 | $0.50 | HIGH |
| β viral tower game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower building platform | 1,920 | 35/100 | $0.50 | HIGH |
| β multiplayer creative game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower floor contest | 1,920 | 35/100 | $0.50 | HIGH |
| β innovative tower games | 1,920 | 35/100 | $0.50 | HIGH |
| β tower themed games | 1,920 | 35/100 | $0.50 | HIGH |
| β virtual tower challenge | 1,920 | 35/100 | $0.50 | HIGH |
| β tower construction simulator | 1,920 | 35/100 | $0.50 | HIGH |
| β creative tower challenge | 1,920 | 35/100 | $0.50 | HIGH |
| β community art tower | 1,920 | 35/100 | $0.50 | HIGH |
| β tower game mechanics | 1,920 | 35/100 | $0.50 | HIGH |
| β interactive building platform | 1,920 | 35/100 | $0.50 | HIGH |
| β tower floor auction | 1,920 | 35/100 | $0.50 | HIGH |
| β tower window marketplace | 1,920 | 35/100 | $0.50 | HIGH |
| β browser tower game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower based game | 1,920 | 35/100 | $0.50 | HIGH |
| β collaborative design game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower building strategy | 1,920 | 35/100 | $0.50 | HIGH |
| β floor design challenge | 1,920 | 35/100 | $0.50 | HIGH |
| β tower advertising game | 1,920 | 35/100 | $0.50 | HIGH |
| β virtual window ads | 1,920 | 35/100 | $0.50 | HIGH |
| β tower window licensing | 1,920 | 35/100 | $0.50 | HIGH |
| β urban planning game | 1,920 | 35/100 | $0.50 | HIGH |
| β virtual property auction | 1,920 | 35/100 | $0.50 | HIGH |
| β advertising game platform | 1,920 | 35/100 | $0.50 | HIGH |
| β interactive ad platform | 1,920 | 35/100 | $0.50 | HIGH |
| β ad space game | 1,920 | 35/100 | $0.50 | HIGH |
| β creative advertising game | 1,920 | 35/100 | $0.50 | HIGH |
| β tower monetization game | 1,920 | 35/100 | $0.50 | HIGH |
| β browser game community | 1,920 | 35/100 | $0.50 | HIGH |
| β viral browser games | 1,920 | 35/100 | $0.50 | HIGH |
| β cool browser games | 1,920 | 35/100 | $0.50 | HIGH |
| β indie browser games | 1,920 | 35/100 | $0.50 | HIGH |
| β social media games | 1,920 | 35/100 | $0.50 | HIGH |
| β viral game mechanics | 1,920 | 35/100 | $0.50 | HIGH |
| β tower gaming experience | 1,920 | 35/100 | $0.50 | HIGH |
| β immersive tower game | 1,920 | 35/100 | $0.50 | HIGH |
| β shareable games | 4,800 | 50/100 | $0.50 | MEDIUM |
| β digital property game | 2,304 | 55/100 | $0.50 | MEDIUM |
| β digital window ads | 2,304 | 55/100 | $0.50 | MEDIUM |
π Keyword Strategy Recommendations
- Focus on high-opportunity keywords (green badges) for quick ranking wins
- Low difficulty (<40) keywords are easier to rank for in 3-6 months
- High CPC indicates commercial intent - these keywords drive conversions
- Create dedicated landing pages optimized for your primary keywords
- Use these keywords in your title tags, H1s, and meta descriptions
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