SCAN COMPLETE

marjn.app

🔥 Website Scan · Score 72/100

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72
/100

Not bad! But not great.

Load Time
5.92s
HTML Size
608KB
Scripts
0
external
Images
5
Links
0
ux
95
/100
aeo
100
/100
geo
100
/100
seo
100
/100
ssl
100
/100
sxo
100
/100
llmo
75
/100
trust
100
/100
images
75
/100
mobile
100
/100
schema
100
/100
privacy
100
/100
security
10
/100
thirdParty
100
/100
performance
68
/100
seoEssentials
80
/100
performanceDeep
80
/100

The Roast 🔥

🔥

You built a profit tracker that loads slower than your clients' margins disappear.

⏰

68/100 performance. Mediocre is not a strategy.

🏋️

5.9s to show main content? Users are leaving before they even see your page.

🔓

Security grade F. Your site is a hacker's playground.

📸

2 images without alt text. SEO and accessibility? Never heard of them.

🤖

Performance score of 68/100 is the glaring weak spot — for a Shopify app landing page targeting e-commerce merchants, a sub-70 score means slow LCP and likely conversions bleeding out. React SPA + Shopify CDN fonts + GTM all firing on first paint is a recipe for a sluggish hero.

🤖

SEO is 100/100 and Best Practices 100/100, which is genuinely strong — proper canonical, OG/Twitter cards, structured meta, and clean HTML head. Whoever set up the metadata knew what they were doing.

🤖

Accessibility at 95/100 is respectable but not perfect — likely a few contrast or ARIA nits. For a B2B SaaS tool, this is fine, but 'almost accessible' still excludes users.

🤖

The H1 'Revenue isn't profit. Know your true margin.' is sharp positioning — it hits the exact pain point (Shopify merchants confusing revenue with profit). The Sidekick integration angle is a real differentiator, not generic 'analytics' fluff.

🤖

The site is a React SPA (likely Next.js or similar) with Shopify CMS — meaning content updates depend on a headless setup. That's fine, but it also means the JS bundle is probably heavy, which explains the 68 performance score.

The Fix 🛠️

Fix color contrast issues
Optimize JavaScript delivery
Improve server response time
Add Content-Security-Policy security header
Add Strict-Transport-Security security header
Add X-Frame-Options security header
Add alt text to all images
Fix performance first: run Lighthouse, identify the largest JS chunks, and code-split or lazy-load anything below the fold. Preload the hero font, defer GTM until after first interaction or use a lightweight analytics alternative. Target 90+.
Add a real product demo or interactive calculator above the fold — 'Revenue isn't profit' is a great hook, but merchants need to see the margin dashboard before they trust it. A 15-second Loom or animated GIF of Sidekick answering a margin query would convert better than copy alone.
The pricing ('Free plan; Pro $19/month with a 30-day trial') is buried in the meta description. Put it visibly on the page with a comparison table — merchants hate hunting for pricing. Also clarify what 'Free' actually includes vs Pro.
Add social proof: testimonials, Shopify App Store rating, or merchant logos. Zero trust signals on a new app is a conversion killer. Even 'Built for Shopify' badge or a single case study would help.
Since SEO is already perfect, double down on content: add a blog or resource section targeting 'Shopify true profit margin' and 'landed cost calculator' keywords. You're ranking now, but you need topical authority to stay there.

Unlock the full fix

You can see what's wrong for free. The step-by-step fixes, the copy-paste code, and the AI fix prompt for this site are one credit. No subscription.

Unlock the full fix (1 credit)

AI Deep Analysis 🤖AI

AI Summary

A technically polished, SEO-perfect landing page with sharp positioning that's undermined by a mediocre 68 performance score and zero visible trust signals — you're telling merchants the truth about their margins, but your own page load is lying about being fast.

Overall Quality:78/100

🔍 Key Insights

•Performance score of 68/100 is the glaring weak spot — for a Shopify app landing page targeting e-commerce merchants, a sub-70 score means slow LCP and likely conversions bleeding out. React SPA + Shopify CDN fonts + GTM all firing on first paint is a recipe for a sluggish hero.
•SEO is 100/100 and Best Practices 100/100, which is genuinely strong — proper canonical, OG/Twitter cards, structured meta, and clean HTML head. Whoever set up the metadata knew what they were doing.
•Accessibility at 95/100 is respectable but not perfect — likely a few contrast or ARIA nits. For a B2B SaaS tool, this is fine, but 'almost accessible' still excludes users.
•The H1 'Revenue isn't profit. Know your true margin.' is sharp positioning — it hits the exact pain point (Shopify merchants confusing revenue with profit). The Sidekick integration angle is a real differentiator, not generic 'analytics' fluff.
•The site is a React SPA (likely Next.js or similar) with Shopify CMS — meaning content updates depend on a headless setup. That's fine, but it also means the JS bundle is probably heavy, which explains the 68 performance score.

💡 AI Recommendations

1.Fix performance first: run Lighthouse, identify the largest JS chunks, and code-split or lazy-load anything below the fold. Preload the hero font, defer GTM until after first interaction or use a lightweight analytics alternative. Target 90+.
2.Add a real product demo or interactive calculator above the fold — 'Revenue isn't profit' is a great hook, but merchants need to see the margin dashboard before they trust it. A 15-second Loom or animated GIF of Sidekick answering a margin query would convert better than copy alone.
3.The pricing ('Free plan; Pro $19/month with a 30-day trial') is buried in the meta description. Put it visibly on the page with a comparison table — merchants hate hunting for pricing. Also clarify what 'Free' actually includes vs Pro.
4.Add social proof: testimonials, Shopify App Store rating, or merchant logos. Zero trust signals on a new app is a conversion killer. Even 'Built for Shopify' badge or a single case study would help.
5.Since SEO is already perfect, double down on content: add a blog or resource section targeting 'Shopify true profit margin' and 'landed cost calculator' keywords. You're ranking now, but you need topical authority to stay there.
Generated by DeepSeek AI • Extended reasoning mode

Tech Stack 💻

CMS
Shopify
Framework
React
CDN
Cloudflare
Server
cloudflare
Analytics
Google Analytics

Security Analysis 🔒

Security Grade
F
Security Score
10/100
Missing Security Headers
⚠️Missing Content-Security-Policy - vulnerable to XSS attacks
⚠️Missing Strict-Transport-Security - man-in-the-middle attacks possible
⚠️No X-Frame-Options - clickjacking attacks possible
⚠️No X-Content-Type-Options - MIME sniffing attacks possible
⚠️No Referrer-Policy - leaking sensitive URLs in referrer headers
⚠️No Permissions-Policy - browser features not restricted

Social Media 📱

Social Sharing Score
100/100
Status
✅ Good
✅
OG Title
✅
OG Description
✅
OG Image
✅
Twitter Card

Image Optimization 🖼️

Total Images
5
Missing Alt
2
Unoptimized
5
Score
75/100
WebP
2
PNG
2
JPG
1
GIF
0
SVG
0
Other
0

SSL/TLS Security 🔐

HTTPS
✅
Mixed Content
✅
HTTP Redirect
✅
Grade
A

SEO Essentials 🎯

✅
Sitemap
✅
Robots.txt
✅
Canonical
✅
Meta Desc
Title Length
61 chars
H1 Count
1
SEO Score
80/100

Structured Data 📊

Has Schema
✅
Items Found
6
Score
100/100
Types:
OrganizationWebSiteSoftwareApplicationBreadcrumbListHowToFAQPage

Performance Deep Dive ⚡

Compression
br
Caching
❌
Total Resources
9
Score
80/100
Scripts: 3 | Styles: 1 | Images: 5

Third-Party Scripts 📦

Total Scripts
2
Tracking
1
Score
100/100
Detected Domains:
www.googletagmanager.com
static.cloudflareinsights.com

Mobile Responsiveness 📱

Viewport Tag
✅
Responsive
✅
Touch Friendly
✅
Score
100/100

Privacy & GDPR 🛡️

Cookie Notice
✅
Privacy Policy
✅
Cookie Scripts
0
Compliance Score
100/100

AI Search Readiness 🤖

Can ChatGPT, Perplexity and Google AI Overviews read and cite this site? Four scored pillars, all measured from the page.

GEO100/100

Generative Engine Optimization - can AI crawlers read you

  • ✓llms.txt present - Found /llms.txt - a curated map for AI crawlers.
  • ✓AI crawlers not blocked - robots.txt does not block the major AI crawlers.
  • ✓Structured data present - 6 schema item(s) found.
  • ✓Named entity types - Declares types: organization, website, softwareapplication, breadcrumblist.
AEO100/100

Answer Engine Optimization - can AI lift a direct answer

  • ✓FAQ / Q&A structure - Has FAQ/Q&A structure AI can quote directly.
  • ✓Clean heading hierarchy - One H1 and 3 H2 section(s).
  • ✓Answerable summary up top - The opening paragraph states something quotable.
LLMO75/100

LLM Optimization - is your brand/entity unambiguous

  • ✓Organization / Person schema - Declares an Organization/Person entity.
  • ✕sameAs links - No sameAs. Link your entity to Wikipedia/LinkedIn/social so AI can disambiguate you.
  • ✓Title / H1 coherence - Title and H1 share the core topic word.
  • ✓Meta description present - Has a real meta description.
SXO100/100

Search Experience Optimization - does the click land well

  • ✓Mobile viewport - Has a mobile viewport meta tag.
  • ✓Clear primary action - A clear call-to-action is present.
  • ✓Enough content to satisfy intent - About 2734 words of content.

💰 WEBSITE VALUE & ROI ANALYSIS

ESTIMATED WEBSITE VALUE
$276,358
per year
FIX COST (AGENCY)
$2,175
~14.5h of work
YOUR SAVINGS
$2,174
vs hiring an agency

✓ You save $2,174 vs hiring an agency to find and fix this

📈 TRAFFIC IMPACT ANALYSIS

Current Monthly Traffic
19,545
Value: $48,863/month
Potential After Fixes
26,060
+6,515 visitors (33% increase)
Monthly Revenue Impact:$326

🎯 KEYWORD PORTFOLIO VALUE

Total Monthly Searches
868,667
Monthly Keyword Value
$22,704
Average CPC
$2.05
Top Value Keywords:
cost
10,400 searches/mo · $4.00 CPC
$1,248/mo
store-wide
10,400 searches/mo · $4.00 CPC
$1,248/mo
shopify
5,200 searches/mo · $4.00 CPC
$624/mo
free
12,800 searches/mo · $1.30 CPC
$499/mo
landed cost
3,900 searches/mo · $4.00 CPC
$468/mo

💎 DOMAIN ASSET VALUE

Estimated Domain Value
$1,700
TLD Premium
.app (1x)
Brandability
10/10
Value Factors:
Short domain (5 chars)Highly brandableClean, professional name
Market Estimate:
$1,190 - $2,550 (based on domain metrics)

✍️ CONTENT PORTFOLIO VALUE

Total Content Value
$8,190
Estimated Word Count
42,000
Quality Score
10/10
Professional Writing Cost
$6,300
@ $0.15/word
SEO Optimization Premium
+$1,890
Content Breakdown:
Homepage & Core Pages (8)$720
Blog Posts & Articles (30)$5,400

🎨 DESIGN & UX VALUE

Total Design Value
$20,000
Design Type
premium template
4x multiplier
UX Quality Score
9/10
Professional Design Cost
$20,000
Brand Assets:
✓Custom Logo
✓Color System
✓Typography System
✓Component Library
Design Factors:
Mobile-optimized responsive designCustom logo and brandingProfessional color systemTypography systemHigh-quality UX design
Responsive Design:✓ Yes

🔧 FIX COST BREAKDOWN

3 Critical Issues
~9h @ $150/hr
$1,350
2 Warning Issues
~3h @ $150/hr
$450
5 Info Issues
~2.5h @ $150/hr
$375
Total Agency Cost
Developer: $1,450
$2,175
RoastWeb:from $1 per scan

Estimates based on industry averages and website analysis. Actual values may vary based on your specific market, competition, content depth, and implementation quality.

Keyword Research & Targeting 🎯

🔑 Primary Keywords Detected

Keywords extracted from your page content with live search metrics from DataForSEO

KeywordMonthly VolumeDifficultyCPCOpportunity
font-family ibm plex mono64020/100$0.50🎯 EASY WIN
ibm plex mono ui-monospace64020/100$0.50🎯 EASY WIN
plex mono ui-monospace monospace64020/100$0.50🎯 EASY WIN
marjn true profit margins64020/100$0.50🎯 EASY WIN
revenue isn profit true64020/100$0.50🎯 EASY WIN
isn profit true margin64020/100$0.50🎯 EASY WIN
margin per3,84040/100$0.50HIGH
ibm plex mono1,92035/100$0.50HIGH
font-family ibm plex1,92035/100$0.50HIGH
plex mono ui-monospace1,92035/100$0.50HIGH
mono ui-monospace monospace1,92035/100$0.50HIGH
marjn true profit1,92035/100$0.50HIGH
true profit margins1,92035/100$0.50HIGH
revenue isn profit1,92035/100$0.50HIGH
isn profit true1,92035/100$0.50HIGH
profit true margin1,92035/100$0.50HIGH
profit12,80065/100$0.50MEDIUM
margin12,80065/100$0.50MEDIUM
true12,80065/100$0.50MEDIUM
background12,80065/100$0.50MEDIUM
none12,80065/100$0.50MEDIUM
mono12,80065/100$0.50MEDIUM
marjn12,80065/100$0.50MEDIUM
sidekick12,80065/100$0.50MEDIUM
ibm12,80065/100$0.50MEDIUM
plex12,80065/100$0.50MEDIUM
padding12,80065/100$0.50MEDIUM
font-family12,80065/100$0.50MEDIUM
color12,80065/100$0.50MEDIUM
box-shadow12,80065/100$0.50MEDIUM
revenue12,80065/100$0.50MEDIUM
ui-monospace12,80065/100$0.50MEDIUM
monospace12,80065/100$0.50MEDIUM
margins12,80065/100$0.50MEDIUM
answered12,80065/100$0.50MEDIUM
50012,80065/100$0.50MEDIUM
60012,80065/100$0.50MEDIUM
display12,80065/100$0.50MEDIUM
bde62c12,80065/100$0.50MEDIUM
cursor12,80065/100$0.50MEDIUM
transform12,80065/100$0.50MEDIUM
16s12,80065/100$0.50MEDIUM
ease12,80065/100$0.50MEDIUM
hover12,80065/100$0.50MEDIUM
isn12,80065/100$0.50MEDIUM
shows12,80065/100$0.50MEDIUM
adds12,80065/100$0.50MEDIUM
real12,80065/100$0.50MEDIUM
landed12,80065/100$0.50MEDIUM
meta12,80065/100$0.50MEDIUM
spend12,80065/100$0.50MEDIUM
finally12,80065/100$0.50MEDIUM
per12,80065/100$0.50MEDIUM
product12,80065/100$0.50MEDIUM
answers12,80065/100$0.50MEDIUM
right12,80065/100$0.50MEDIUM
inside12,80065/100$0.50MEDIUM
free12,80075/100$1.30MEDIUM
plan12,80065/100$0.50MEDIUM
pro12,80065/100$0.50MEDIUM
month12,80065/100$0.50MEDIUM
30-day12,80065/100$0.50MEDIUM
trial12,80065/100$0.50MEDIUM
cost10,40095/100$4.00MEDIUM
store-wide10,40095/100$4.00MEDIUM
shopify5,20095/100$4.00MEDIUM
ibm plex4,80050/100$0.50MEDIUM
plex mono4,80050/100$0.50MEDIUM
true margin4,80050/100$0.50MEDIUM
font-family ibm4,80050/100$0.50MEDIUM
mono ui-monospace4,80050/100$0.50MEDIUM
ui-monospace monospace4,80050/100$0.50MEDIUM
marjn true4,80050/100$0.50MEDIUM
true profit4,80050/100$0.50MEDIUM
profit margins4,80050/100$0.50MEDIUM
answered sidekick4,80050/100$0.50MEDIUM
16s ease4,80050/100$0.50MEDIUM
revenue isn4,80050/100$0.50MEDIUM
isn profit4,80050/100$0.50MEDIUM
shows revenue4,80050/100$0.50MEDIUM
revenue profit4,80050/100$0.50MEDIUM
profit marjn4,80050/100$0.50MEDIUM
marjn adds4,80050/100$0.50MEDIUM
adds real4,80050/100$0.50MEDIUM
real landed4,80050/100$0.50MEDIUM
meta spend4,80050/100$0.50MEDIUM
spend finally4,80050/100$0.50MEDIUM
finally true4,80050/100$0.50MEDIUM
per product4,80050/100$0.50MEDIUM
landed cost3,90095/100$4.00MEDIUM
cost meta3,90095/100$4.00MEDIUM
margins shopify1,95095/100$4.00MEDIUM
shopify answered1,95095/100$4.00MEDIUM
shopify shows1,95095/100$4.00MEDIUM
profit margins shopify78095/100$4.00MEDIUM
margins shopify answered78095/100$4.00MEDIUM
shopify answered sidekick78095/100$4.00MEDIUM
true profit margins shopify26090/100$4.00LOW
profit margins shopify answered26090/100$4.00LOW
margins shopify answered sidekick26090/100$4.00LOW

🤖 AI-Suggested Keyword OpportunitiesAI-POWERED

Related keywords you should target but aren't currently using - suggested by Claude AI

Suggested KeywordMonthly VolumeDifficultyCPCOpportunity
→ ecommerce margin management1,53625/100$0.50🎯 EASY WIN
→ margin analysis ecommerce1,53625/100$0.50🎯 EASY WIN
→ profit margin monitoring1,53625/100$0.50🎯 EASY WIN
→ ecommerce margin calculator1,53625/100$0.50🎯 EASY WIN
→ product margin insights1,53625/100$0.50🎯 EASY WIN
→ real profit margins ecommerce64020/100$0.50🎯 EASY WIN
→ ecommerce profit margin tracking51210/100$0.50🎯 EASY WIN
→ margin per product tracking51210/100$0.50🎯 EASY WIN
→ ecommerce business analytics2,11245/100$0.50HIGH
→ product level profitability1,92035/100$0.50HIGH
→ ecommerce financial analytics1,92035/100$0.50HIGH
→ real margins ecommerce1,92035/100$0.50HIGH
→ ecommerce profitability tracking1,92035/100$0.50HIGH
→ understand true profit1,92035/100$0.50HIGH
→ advertising expense tracking1,92035/100$0.50HIGH
→ ecommerce financial management1,92035/100$0.50HIGH
→ true profit calculation1,92035/100$0.50HIGH
→ product profitability metrics1,92035/100$0.50HIGH
→ advertising spend analysis1,92035/100$0.50HIGH
→ true profitability analysis1,92035/100$0.50HIGH
→ ecommerce margin software1,84345/100$0.50HIGH
→ margin tracking software1,84345/100$0.50HIGH
→ ecommerce profitability software2,30455/100$0.50MEDIUM
→ product profitability software2,30455/100$0.50MEDIUM
→ store-wide profitability analysis1,56080/100$4.00MEDIUM
→ product cost management1,56080/100$4.00MEDIUM
→ understand store profitability1,56080/100$4.00MEDIUM
→ product profitability dashboard96060/100$0.50MEDIUM
→ Shopify accounting app93695/100$4.00MEDIUM
→ Shopify profitability app93695/100$4.00MEDIUM
→ Shopify analytics app93695/100$4.00MEDIUM
→ Shopify business metrics85895/100$4.00MEDIUM
→ Shopify business analytics85895/100$4.00MEDIUM
→ Shopify business intelligence85895/100$4.00MEDIUM
→ Shopify business performance85895/100$4.00MEDIUM
→ Shopify product profitability78095/100$4.00MEDIUM
→ Shopify financial analytics78095/100$4.00MEDIUM
→ Shopify cost accounting78095/100$4.00MEDIUM
→ Shopify sidekick apps78095/100$4.00MEDIUM
→ Shopify financial reporting78095/100$4.00MEDIUM
→ Shopify expense tracking78095/100$4.00MEDIUM
→ advertising ROI Shopify78095/100$4.00MEDIUM
→ Shopify cost management78095/100$4.00MEDIUM
→ Shopify financial dashboard78095/100$4.00MEDIUM
→ Shopify profit tracking78095/100$4.00MEDIUM
→ understand Shopify profitability78095/100$4.00MEDIUM
→ Shopify financial insights78095/100$4.00MEDIUM
→ Shopify COGS tracking78095/100$4.00MEDIUM
→ ecommerce cost accounting78095/100$4.00MEDIUM
→ Shopify financial data78095/100$4.00MEDIUM
→ Shopify revenue analysis78095/100$4.00MEDIUM
→ track costs Shopify78095/100$4.00MEDIUM
→ Shopify pricing insights78095/100$4.00MEDIUM
→ Shopify financial management78095/100$4.00MEDIUM
→ Shopify profitability insights78095/100$4.00MEDIUM
→ product economics Shopify78095/100$4.00MEDIUM
→ Shopify financial tools78095/100$4.00MEDIUM
→ Shopify cost visibility78095/100$4.00MEDIUM
→ Shopify accounting tools78095/100$4.00MEDIUM
→ Shopify performance metrics78095/100$4.00MEDIUM
→ cost allocation Shopify78095/100$4.00MEDIUM
→ Shopify financial clarity78095/100$4.00MEDIUM
→ Shopify operational costs78095/100$4.00MEDIUM
→ Shopify profit optimization78095/100$4.00MEDIUM
→ Shopify financial accuracy78095/100$4.00MEDIUM
→ Shopify cost breakdown78095/100$4.00MEDIUM
→ product margin dashboard76850/100$0.50MEDIUM
→ Shopify margin optimization62495/100$4.00MEDIUM
→ Shopify margin reporting62495/100$4.00MEDIUM
→ margin reporting Shopify62495/100$4.00MEDIUM
→ margin improvement Shopify62495/100$4.00MEDIUM
→ margin visibility Shopify62495/100$4.00MEDIUM
→ product cost tracking app62485/100$4.00MEDIUM
→ how to calculate profit margins Shopify46885/100$4.00MEDIUM
→ Shopify accounting integration46895/100$4.00MEDIUM
→ best profit margin app Shopify34995/100$5.00MEDIUM
→ Shopify revenue vs profit31295/100$4.00MEDIUM
→ Shopify app for margins31295/100$4.00MEDIUM
→ cost tracking Shopify app31295/100$4.00MEDIUM
→ landed cost tracking Shopify26090/100$4.00LOW
→ Shopify cost of goods sold26090/100$4.00LOW
→ track advertising spend Shopify26090/100$4.00LOW
→ Meta ad cost tracking Shopify26090/100$4.00LOW
→ Shopify gross profit calculator26090/100$4.00LOW
→ Shopify inventory cost tracking26090/100$4.00LOW
→ shipping cost calculator Shopify26090/100$4.00LOW
→ Shopify fulfillment cost analysis26090/100$4.00LOW
→ per product profitability Shopify26090/100$4.00LOW
→ product pricing strategy Shopify26090/100$4.00LOW
→ true cost accounting Shopify26090/100$4.00LOW
→ calculate true profit Shopify26090/100$4.00LOW
→ Shopify expenses and costs26090/100$4.00LOW
→ Shopify profit per order26090/100$4.00LOW
→ cost per product Shopify26090/100$4.00LOW
→ Shopify margin calculator app25095/100$4.00LOW
→ Shopify margin analysis app25095/100$4.00LOW
→ Shopify margin management app25095/100$4.00LOW
→ Shopify profit margin calculator20880/100$4.00LOW
→ product margin analysis Shopify20880/100$4.00LOW
→ margin per store Shopify20880/100$4.00LOW

📊 Keyword Strategy Recommendations

  • Focus on high-opportunity keywords (green badges) for quick ranking wins
  • Low difficulty (<40) keywords are easier to rank for in 3-6 months
  • High CPC indicates commercial intent - these keywords drive conversions
  • Create dedicated landing pages optimized for your primary keywords
  • Use these keywords in your title tags, H1s, and meta descriptions

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